Phew...it's almost like I'm back in college, rolling out of bed in my pajamas to take a dreaded midterm. My "MBA" in educating myself on real, wholesome, natural foods is going to be a lifelong education as it has been a study cram-session these past six months. What I had always thought was a superior knowledge of what was good for my body, I had to come to terms that I was a brainwashed product of the food industry just like every other person I secretly roll my eyes at guzzling sodas and KFC at their desks. Thanks to a wealth of info on my favorite blogs, Pinterest, and random Google searches, I feel like I've amassed a pretty solid foundation to make good food choices for the rest of my life, for myself and my future family.
1. Create a new 'norm'
I'm talking about, oh today I feel like a bag of chips, I'll get Pirate Booty or PopChips instead. Sure, that makes sense if you are only doing it once a week or so, but wouldn't a better ultimate goal be to ask yourself why you are craving the chips, and what would be a healthy alternative in general? Is your body going to be satisfied by that snack, or will you just be left with more cravings? Of course I'm never an advocate of an all or nothing lifestyle (take my wine and cheese, you lose a finger!), but if we can truly assess our personal needs vs.wants and think hard about what it is doing for us in the long run, maybe we'd reach for carrot sticks and hummus instead. Our bodies are truly surprising and can come to love our new snacks over time...I've found that the snapping sound of a V-8 can is just as satisfying as a Diet Coke now!
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| So you're saying...these aren't HEALTHY?? |
2. There's more to labels than calories
Oh yes, women are the ultimate guilty party here. Who doesn't want to think that an innocent cracker or cookie will harbor the evil caloric monster who's only job is to enlarge our cellulite and make men run from us in horror? However, calories aren't the enemy to me anymore, unnatural food additives are, anything that my body doesn't need to function or may harm me in the long run. This includes preservatives (potentially harmful by causing cancer and aggravating respiratory allergies such as asthma), food dyes especially Red and Yellow that are known carcinogens and banned in other countries, filler ingredients that serve no purpose other than to increase shelf life, and unpronounceable chemicals created in a laboratory. Why do I need these in my body? If a box of plain Triscuits or Ak Mak crackers with minimal ingredients are just as satisfying as crackers with corporate gunk in them, there is no need to reach for the less healthy alternative (except price, which I will address later).
3. Look beyond the Marketing
You know, I'm in Marketing/PR, and I get it. We have to make exciting claims that get people wanting to buy our stuff, and for foodies that includes words like "All Natural", "Multi-Grain", or "Organic". This is where consumers really need to take on the arduous task of educating themselves on what these labels really mean, which will involve LOTS of web searches, research, visiting food/health blogs, etc. While most of these claims aren't truly dangerous (unlike saying a product is gluten free and it isn't), it matters if you were looking for the most humanely raised eggs and spied 'organic' on the package, but that doesn't mean they are cage free or pastured. Multi-grain bread may have a variety of grains, but that doesn't mean they are the healthiest whole grains or mixed with enriched bleached flour. Marketing can also be your friend, just know to look for "100% Whole Grain", "Pastured", or "No Preservatives" on the box. Basically, go in a little skeptical, read labels, talk to the companies, and get as much feedback as you can before voting with your wallet.
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| You know it's 'real' if you cook it yourself! |
4. Long Term vs. Short Terms Costs
Sometimes, I question the sanity of dropping $7 for a pack of organic nitrate-free bacon or passing over the $2 milk on sale for a brand I know to be hormone free and uses sustainable farming practices. Who wants to spend money they don't need to, and gaping at my $300 grocery bills for 2 people each month I sometimes feel greedy. There's so many people who can barely afford to feed their families, and here I am only buying the best ingredients to make dinner for two each night. However, I had to get past the short-term grocery bill shocks and know that over time I will be nourishing my body to perform at its peak, eschewing junk food to fill up on organic veggies and meat products, and feeling better about my effects on animals and the planet by only choosing farmers I know practice sustainability and treat their animals humanely. I'm anticipating lower health bills over time (high blood pressure, diabetes that run in my family) so I can justify the costs much easier now. So yes, cage free eggs may cost a couple bucks more, but having owned chickens myself I try to picture them stuffed into cramped cages never allowed to peck at bugs or come running when we come out the door with dinner scraps to feed them. I will prioritize top quality food for my family, and maybe spend less on unnecessary things like premium cable or nice cars.
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| Large food bills, low doctor bills is the ultimate goal! |
5. The Battle Rages On
In my lifetime, I doubt the majority of America will be educated to the grass-roots causes surrounding our food system. Corporations will not suddenly stop lobbying to keep people ignorant from consuming their junk and presenting them with shiny marketing campaigns to greenwash/leanwash/and pinkwash our perceptions. I will need to keep involved in continuous research and vote on legislation that brings issues to light, such as the GMO labeling initiative that got shot down in California. No one else is going to do it for me, I have to take it upon myself to stay abreast of the latest research to make the best choices for my health.